It’s been a good year for Netflix. The media-streaming giant received an impressive fourteen Emmy nominations spread across three of their original series, including two victories for their flagship series House of Cards. Even more impressive is the fact these victories came in categories loaded with enormous cult successes like The Walking Dead, Breaking Bad and Game of Thrones.
Netflix’s success is worth analyzing. What is separating them from traditional broadcast television? How have they captured the imagination of an increasingly connected, increasingly distracted nation? It’s not just the writing, the deep character development, and the incredible ensemble casting. It is something television providers have long overlooked: the delivery mechanism.
Traditional television networks deliver our favorite shows once a week, on a well-defined schedule. Users are not given a choice as to how and when they will watch their content; rather, they are essentially told “this is when you can have your next fix.” Netflix, and other streaming services like Hulu Plus, have rejected this viewing paradigm. They’ve made entire seasons of their hit shows available immediately, allowing viewers to engage in a new kind of media consumption: the binge.
According to a recent Neilsen report, 88% of Netflix users and 70% of Hulu Plus users reported streaming three or more episodes of the same TV show in one day. Furthermore, Neilsen also reported that 45% of Netflix streaming subscribers watch Netflix original content when streaming. These are incredible numbers for a relatively new phenomenon. As the way we watch television continues to evolve, it is entirely feasible that Netflix will one day rival traditional network giants like CBS and NBC. In many ways, they are already the Next Channel.
D-Link has the media players and the connectivity devices you need to binge the way you want to. Our MovieNite Plus (DSM-312) is a streaming media player that is easy to set up, easy to use, and comes with the Netflix app built right in to the experience. And if your network could use a boost with all of the streaming occurring on your home’s many devices, consider upgrading to our Wireless AC1200 Dual Band Gigabit Cloud Router (DIR-850L) — it has the latest and greatest wireless standard (802.11AC), so you’ll get the speed and coverage you need to binge without buffering.
Between the streaming numbers and critical accolades, 2013 has been a game-changer for Netflix and Hulu Plus. More subtly, the viewing public has also made an announcement: we will watch our content however and whenever we want. We will binge. Content providers: ignore the writing on the wall at your peril.