You’re not a techy and don’t desire to be – you’re a small business owner. You put your blood, sweat and tears into running a business and you want to keep the focus on your customers and giving them what they want.
So when it comes to providing a Wi-Fi hot spot for your customers to get connected to while they’re at your retail location, you want it to be not only easy for them but easy for you as well. What would be even better is if, at the same time, you could learn more about your customers and even send promotional offers to get them coming back more often.
We here at D-Link have partnered with Facebook to offer you a simple, yet powerful way to create a Wi-Fi hot spot while simultaneously helping your marketing efforts. All you have to do is upgrade your wireless router… ok, there is a little more to it than that but not much is needed to get this up and running quickly.
So how does it work? We have the simple steps outlined here but in a nutshell you just upgrade your existing Wi-Fi network to a powerful 802.11ac network by installing our Wireless AC1750 Dual Band Gigabit Cloud Router (DIR-865L). Once installed, we (that’s Facebook and D-Link working together) walk you through step-by-step on how to keep your business connected but also how to “slice” off a Wi-Fi connection for customers. Customers coming into your retail location simply check-in to your business on Facebook and voila they also get to access your Wi-Fi connection. It is truly that simple but behind the scenes is where the real excitement comes in for you, the small business owner.
As your customers come in and check-in on your Facebook page to get a Wi-Fi Internet connection you can really learn a LOT about them and how to keep them coming back, while also drumming up more customers. The way it works is when a customer checks-in, it shows up in their Facebook timeline – essentially exposing your business (virally) to an expanded pool of potential customers. Plus now that they’re essentially following your business on Facebook you can send/post coupons, inform them of upcoming special events and give them more reasons to come back to you again and again.
Beyond that you can really gain a lot of insight about your customers by looking at the data Facebook provides. Using this data, along with the larger voice you’ll have since more customers are seeing your Facebook posts, can be a really powerful thing – so get started today by starting here with D-Link.